Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side tracking as a means to improve their data collection procedures. While it calls for much more technical knowledge than routine GTM and might introduce extra expenses, it can lead to greater precision and even more dependable information
Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with transforming internet browser personal privacy plans. This indicates that the information being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side tracking is a more secure option that aids to bypass these constraints, as it's packed from your own domain and treated as first-party code, suggesting it's much less most likely to be impacted by ad blockers or other protection actions. This supplies much more accurate data and an extra total photo of user trips throughout channels.
Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as telephone call and in-store check outs, which can be challenging for pixel-based monitoring. This adaptability provides online marketers more possession over the data they send, and makes it less complicated to adhere to various information legislations. It's also a whole lot less susceptible to fraudulence, as it's more difficult for fraudulent stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows services to collect and improve data before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can lead to data collection disruptions and inaccurate outcomes. Server-side tracking allows businesses to bypass these restrictions and provide precise, consistent data that is much less vulnerable to disturbance.
This type of monitoring also enables organizations to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra dependable for services seeking to adjust to these adjustments.
3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Using server-side tracking, performance marketing automation you can bypass these limitations and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring enables you to capture user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's less prone to data obstacles triggered by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.