Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might present additional prices, it can result in better accuracy and more trusted data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it needs to be.
Server-side monitoring is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides much more accurate data and a more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be tough for pixel-based tracking. This versatility provides online marketers much more ownership over the data they send, and makes it simpler to comply with various information regulations. It's additionally a whole lot much less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can help marketers make even more enlightened advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant information that is much less susceptible to disturbance.
This kind of tracking additionally enables businesses to track conversions that occur outside of the site, like call and in-store purchases. This is necessary because brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adjust to these modifications.
3. Less susceptible to fraud
Server-side monitoring makes it possible for companies to adjust data hauls before it gets to third party endpoints, boosting protection and privacy. This is particularly important as different internet browsers and platforms progressively alter how they take care of cookies. For instance, in YouTube Ads performance tracking iphone 14, Safari will only provide first-party cookie data and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record user information straight on your own servers. This gets rid of dependence on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is a different method that uses a little item of code on your page to collect data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of information management and gives organizations more control over transmission, making it typically more dependable. Consequently, it's less susceptible to information difficulties triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This enables you to have more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.